brands that collaborate with small influencers
To learn more about how brands market with Instagram influencers, see our brand guide here. Be among thriving LinkedIn B2B influencers network and collaborate with brands on LinkedIn. It’s also critical to know the goals and KPIs of your micro-influencer strategy. Small influencers are often also more relevant for your brand. By 2020, spending on Instagram influencers is projected to reach $2.3 billion. 4. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. Expanding Mattel’s international reach, Ares follows suit with tugging at the heartstrings of other ‘90s babies. An influencer with a massive audience will also request higher pay than an influencer with a small following. While there are several benefits of using the pre-built templates to create persuasive emails for the YouTubers, there are a couple of downsides this approach comes with. It may seem super daunting and corporate but influencer marketing is something that can be scaled back to work for your small business. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. They are always searching Instagram, Youtube and … Want to drive high engagement and ROI with Instagram micro-influencers? Any business, large or small, can employ the concept. Why Use Influencers on Instagram? Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. Ares Valdelvira (@alwaysbemyprinces) is another mommy micro-influencer who gives lifestyle and design tips regularly throughout her Instagram feed. Similar to Miette, Yannick is a Coke ambassador who frequently shares sponsored Instagram posts with his nearly 48,000 followers, either donning his Coca-Cola sweater, taking a swig of Coke, or holding recycled Coke can objects. al.) So go ahead and check out these 16 hot brands offering rising influencers collab […] Tagged In: beauty brands fashion brands health and fitness health and wellness pet brands. This makes it relatively easy for newer brands to partner with these influencers and engage in influencer marketing. Micro-influencers surged in popularity during 2017 as more brands adopted an influencer marketing strategy. Through a natural and long-term partnership, Coca Cola can rely on Yannick to execute Instagram sponsorships that align with the brand’s values while generating brand lift and affinity. We’ve gathered some of the top micro-influencer platforms, apps, and marketplaces to assist marketers in their quest to execute impactful micro-influencer campaigns. Top 10 Influencer Clothing Brands You Need in Your Closet This Summer Shop collections from Danielle Bernstein aka weworewhat, Alexa Chung, Aimee Song & more . Plus-size fashionista Kristal Heredia is known for flaunting her curves while adorned in various outfits and accessories. Are you trying to grow your social media audience, expand into new audiences, create positive social engagement, or drive conversions? Klear empowers marketers to research and measure Instagram influencers. All told, going smaller can help increase your brand’s competitive edge. Boasting a database of over 900 million Instagram profiles across 60,000 categories, Klear’s search functionalities allow brands to filter by four main tiers. However, beauty influencer marketing is one of the biggest success stories of influencer marketing. Let us create a custom campaign to fit your brand's unique needs. CrushInfluence ™ is for small influencers who wants to start their Influencer journey immediately. Micro-influencers have had their share cautionary tales—namely, the ability for anyone to become a fake micro-influencer overnight. In two sponsored posts, the micro-influencer successfully relays the message about CVS Pharmacy’s limited time membership offer, while highlighting the value of the brand in prepping for the Easter holiday. And that matters to consumers. Discover the ideal influencers for your campaign using IZEAx Discovery, the largest marketplace of its kind. A concrete outline on the terms of your partnership will ensure that both parties uphold their ends of the agreement. When working with micro-influencers (or any influencer for that matter), grant them the freedom to let their creativity run wild. As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. I suggested ways that you could increase … The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. We have made it easier than ever before to connect with brands you support and become a successful micro-influencer on LinkedIn. Like Kristal, Arlette’s Instagram posts often get reshared on Forever21Plus’s main feed, extending her reach to an even broader audience for future sponsored posts. Top 10 Influencer Clothing Brands You Need in Your Closet This ... E! https://afluencer.com/fashion-brands-looking-for-influencers Here we break down the evolving consensus of micro-influencer effectiveness and examine how five major brands, many who are known for macro-influencer campaigns, are running micro-influencer campaigns to drive impactful micro-influencer campaigns. One of the most important things in the early days was the almighty follower count. His caption also sheds light on undisclosed features of Samsung’s new product, a low light photography setting. Many forget the value of using the Instagram platform itself as a tool to discover micro-influencers. Have they previously been involved in an influencer marketing scandal or lawsuit? Her longform, genuine captions and creative images help spread the word about many major brands, including CVS Pharmacy. This will also help your micro-influencer partners more keen to work with again in the future, as it creates a mutually beneficial relationship. In each post, the micro-influencer seamlessly integrates the brand into his lively adventures abroad. With small, local influencers, it is often as simple as reaching out to them on social media to discuss collaboration. Miscellaneous Brands Looking for Influencers. Macro-influencers are those with between 500,000 and 1 million followers. The relationships that form between brands and influencers are more important than they’ve ever been, ... but too many brands collaborate with content creators who have almost zero engagement. Get started by talking to one of our influencer experts today. Explore our top categories . Brands that collaborate with small influencers have found a more dialed-in option. If you’re an influencer, you just need to join and Aspire IQ would match you with brands and handle payments for you as well. Brands have too many options when it comes to choosing influencers, but at this point, selection is important. We will discuss how to find appropriate influencers further down in Where can small businesses find influencers. BrandRefer connects B2B influencers on LinkedIn with top technology brands to endorse, share and earn cash rewards. FOHR.co. How I found brands that collaborate with micro influencers . Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, Filtering through known influencers’ networks for other micro-influencers, Monitoring your brand’s tags and mentions from micro-influencers. The analytics capabilities help brands get an accurate measure of engagement. How to Find Influencers. CONS: Influencers cannot send brands proposals; 5. Amplifying the content gives your campaign an added boost, as well as exposure to audiences on other channels. Once upon a time, influencer marketing was like the Wild West, with few rules and standards. Samsung Mobile added a valuable partner to its roster—a kinesiology student and sports fanatic with an active presence on Instagram. Involving the micro-influencers throughout the process will nurture a more productive partnership, and those influencers will be more likely to work with you in the future. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Socialbakers is a search tool that allows brands to identify Instagram influencers across different regions and categories. As with most business partnerships, transparency and trust are key to a healthy relationship. Include elements, such as deliverables, timing, compensation, and other contractual arrangements that will better guide your campaign and give micro-influencers enough direction to be successful. This is often smaller brands that can’t pay influencers. It goes without saying, but brands who work with micro-influencers should make a concerted effort to engage with their content. In the education market, (Definition here). This natural integration gives Mattel’s brand a boost in the eyes of other parents who likely remember playing with the toy as a kid. Just like Bethany, Samantha includes a blurb about a limited time offer for ExtraCare members, further incentivizing already loyal customers to hop into a store near them to run some Easter errands. The smartest brands know that helping their brand advocates become influencers is an essential (and inexpensive) strategy. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. If you find an influencer who has less followers, but more expertise in your field, you two will have a … Partnering with influencers increases reach, brand awareness and revenue. And they often go out of their way to answer questions and engage in one-on-one communication. #ForeverAgainstAnimalTesting is a collaboration between The Body Shop and Cruelty Free International and has so-far gathered over 7 million signatures 10 from people who want to see animal testing banned across the world. Find Now >> Top 10 Most Helpful Collaboration Email Templates If you’re a marketer looking to venture into the world of influencer marketing, then you’re going to need to know about collaboration emails and how you can write them. Not only are these brands still working to fulfill new orders, many are giving back where they can by making masks or donating a percentage of profits. who endorse brands on LinkedIn. Comment on their organic posts, like their photos, watch their videos, and show that your brand is as interested in them as you’d like them to be in your brand. Even if it's just buying something small or a gift card, every purchase makes a difference. When you identify the best influencer partners, express genuine interest in partnering up for long-term partnerships Always-on influencer campaigns will help kick your micro-influencer marketing strategy into first gear. While giving them briefs on the goal, key messaging, KPIs, deadlines, and other campaign details are important, the point of working with influencers is to ride on the successful innovation and creative formats that work for them already. The takeaway: Know your niche, know your audience, and find the best influencers for your brand. Tapping into the network of the Slovenia native, Samsung is able to broaden its reach across the globe. Pitch companies that collaborate with small influencers. Influencers Meet Brands is the Influencer Marketing Platform by in4fp.com where Influencers can meet up, collaborate, get collaboration opportunities from brands and discuss common interests. With influencer marketing, brands can strategically partner with prominent social media influencers (Instagrammers, YouTubers, bloggers, et. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. Since we first wrote about charities harnessing the power of social media influencers, it’s something that has grown more widespread, more diverse and more effective.. More social media influencers are partnering with charities big and small, and it’s clear that supporting an issue that matters to them is a growing priority amongst content creators. Influence.co helps brands identify and connect with influencers by offering a vast influencer database across multiple niches. Working with just one or a couple of micro-influencers will limit the overall reach of your influencer campaign. You’re putting yourself out there and you're getting visible. If so, which micro-influencers do they follow and engage with? But how? has affiliate relationships, so we may get a small share of the revenue from your purchases. Encourage User-Generated Content with Giveaways. Coca Cola benefits largely from the long-term relationship with this micro-influencer, effectively expanding the reach over time. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. Influencers Meet Brands - in4fp.com has 7 members. Bethany Aroutunian is a content creator and blogger specializing in lifestyle, beauty, travel, style, and DIY. Cultivating a loyal audience of nearly 14,000 followers, Kristal engages her followers by replying to comments and showing her appreciation. But today’s marketers understand that superficial metrics aren’t the end of the story. FAME is the leading Influencer platform in the world for small Influencers with big dreams. Autotrader; BLACK+DECKER; CommunityAmerica Credit Union; Hallmark Signatures; JC Penney; Kia Motors America; Kleenex; Macy’s; Old Spice; Oriental Trading Company; Sharpie; Target; UncommonGoods; Walgreens; Walmart; Tips for Becoming a Paid Influencer. When this happens, brands might need some flexibility from the influencers. While promoting the brand for specific campaigns is still part of Coca-Cola’s micro-influencer strategy, Miette more commonly shares sporadic sponsored Instagram posts tagged with #cokeambassador. As a partner of Samsung Mobile, he effectively raises brand awareness by demonstrating Samsung’s devices’ features with his Instagram photos. A Change With Small Influencers. A brand would rather have an influencer who regularly engages with her audience, and who succeeds in having people share her work on a regular basis. Noting his status as a creative guest partner at Samsung’s Experience Tour Pop-Up in Brooklyn, Cristian recounts his collaboration with the Samsung team. Urška Ahac has posted a steady stream of content in support of Samsung’s products, including the Galaxy Watch and the Galaxy S10. A recent study from SurveyMonkey found that US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member (65%) than as a result of seeing an online influencer own or endorse the product/service (12%). Sell your brilliant teaching resources. It is easier to collaborate with micro-influencers than with celebrities, as smaller influencers themselves seek brands to collaborate with. In order to understand the potential impact of micro-influencers on your campaign, monitor the engagement levels they achieve on both organic and sponsored content. So it is your job to familiarize them with it. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. Her Instagram feed covers a gamut of content with a pleasing and clean aesthetic, much of which features products from brands she loves. Once you’ve established this, you’re sure to have a successful influencer marketing campaign. By 2022, the hemp-CBD industry could be worth $22 billion.As the number of CBD They’re more likely to be part of a niche vertical, allowing you to laser-focus on your target audience. Micro and nano influencers converse with their followers 22 times more frequently than other influencers. Without a contract, a micro-influencer campaign can encounter troubles that lead to influencer marketing fails and ultimately create a bad name for your brand. This step goes hand-in-hand with vetting micro-influencers. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. How to collaborate with influencers in 2021? Her Instagram posts regularly share snippets of the children’s toys and other playful affairs, including Mattel’s Polly Pocket. To me, smaller followings that are highly engaged with regular, loyal fans are much more worthwhile than high follower numbers that don’t engage. They now have over 2.5 million followers and still, regularly collaborate with prominent influencers. Consistent with her posts, Miette captures happy snippets of life while sipping a refreshing Coke which ensures authenticity and strong appeal to her niche audience. In addition, cross-promote micro-influencer content across other channels, and reshare their sponsored posts on your own Instagram feed. But it’s not just about the budget. Electronics Fashion . Brand: Glossier Category: Beauty Search interest in the term “micro-influencer” peaked again in early 2019, jumping more than 5X since 2018. They focus on finding the right brand for influencers while as being an influencer themselves. The idea of this makes a lot of us recoil and want to get back into bed. … If the answer to any of these questions raises a red flag, evaluate whether your brand can run the risk of working with a micro-influencer who might jeopardize brand safety or pose a conflict of interest. There’s little about small influencers that can be described as disingenuous. Collaborating with influencers generate a targeted-consumer base for your brand. How does it work? Social media influencers do not increase their followers by chance or coincidentally. Keep in mind that micro-influencers don’t have the same wide reach as macro-influencers, but they excel in cultivating highly engaged audiences within their niche. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. Many influencers collaborate with both big and small brands to market their products and services to their audiences. She shares Forever21 fashion shots on an ongoing basis, landing her sponsored posts on Forever21Plus’s Instagram feed. Brands that collaborate with small influencers can do more with fewer dollars spent. Have you considered reaching out to influencers? Not to mention, Samsung can connect with an audience that shares Urška’s interest in technology and mobile devices. Are you looking to increase your visibility on Instagram? She also adds that the toy makes a perfect holiday gift for other young children. B2B Influencers . In partnership with CVS Pharmacy, Samantha colorfully captures fun spring decorations and tasty goodies available at CVS stores across the country. Brand deals can be really intimidating. Coca-Cola … This means that some relatively small Instagrammers can succeed in making their posts visible. Brands can filter their search by category, location, and follower count. ACTIVATE started out as Bloglovin’, a platform to drive content discovery and promote incredible content creators. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands, media companies and agencies — ranging from Reebok, Estee Lauder, Soylent, Tinder, FabFitFun, Brooks Brothers, Thrillist, Apartment Therapy, SHE Media, Ketchum PR, and more. While finding micro-influencers with a lot of overlap among their Instagram audiences will help solidify your message, be sure the micro-influencers you select also cover a more varied audience to avoid targeting the same set of followers across multiple activations. Leading up to Easter, CVS looked to Bethany to drum up interest in the store’s seemingly unlimited supply of Easter decorations and treats. Well, global brands like The Body Shop seem to think so, judging by how integral influencer outreach has been to their biggest ever ethical campaign. We're guided by your Success. Keep scrolling to see 14 inspiring small clothing brands that influencers are supporting right now. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) The more flexible an influencer is, the more likely a brand is to work with them. Outreach marketing Generally, influencers work with a personal manager who handles all their collaboration offers. The sponsored post features her daughter holding a Polly Pocket and reintroduces the wonder of childhood play with her followers. His partnership with several top brands comes across naturally and generates strong engagement within his niche. Brands flocked to these IGers with newer, faulty … Do they have fake followers or use Instagram bots to inflate engagement? TapInfluence is an influencer platform that offers data and insights into brands’ influencer marketing campaigns, along with a fully vetted marketplace of influencers. Pass along your details so we can collaborate for future campaigns. Make Your Influencers’ Lives Easier . Brands can offer their products, services, or experiences as giveaways. Once brands decide to partner with micro-influencers, the next step is finding the right ones. Instagram Reels Case Study: Celebrities Join T.J.Maxx & Marshalls To #CarolForACause, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, Black Friday Marketing: Influencers Boost Sales for Traditional Holiday Campaigns. They’re passionate about their following and enjoy engaging their followers. When building your brand’s influencer strategy, consider influencers of all tiers. It turns out that this really makes a difference when it comes to authenticity, which has become a critical factor in successful campaigns. Learn About Influencer Marketing . I made a blog post 5 Steps to starting Influencer Work to share anout the benefits of influencer marketing and how to get started.. Here’s some more tips on how to collaborate with brands: Make your feed esthetically beautiful to look at. Here is an example of a small influencer, actively seeking collaborations: Image Source: Instagram. They are the ones sending free product to Instagram influencers/small blogs. On the other hand, working with Instagram micro-influencers enables brands to generate high engagement at a lower cost among niche communities. That’s far higher than the asking price of influencers with more modest followings. Read the contract carefully Is your target audience on Instagram in the first place? Therefore, practice constant communication to relay important information about any changes, recommendations, expectations, requirements, and outcomes. Brand collaborations aren’t always a smooth process. Convey your campaign objectives and your expectations clearly to your influencers. Book a tutor. Cristian (@cpwears) is a creative mind who influences in the menswear, lifestyle, and travel spaces. In line with staying organized, ensure that you’re communicating with each micro-influencer regularly so that nothing slips through the cracks, expectations are met, and no surprises arise last minute. Everyone is talking about the cannabis and CBD industry. Brands collaborate with smaller influencers because the public trust them the same way they trust an acquaintance or a friend. New Programs. Nano influencers leverage their small but connected audience to advertise various products and generate more sales for brands. Here we break down the evolving consensus of micro-influencer effectiveness and examine how five major brands, many who are known for macro-influencer campaigns, are running micro-influencer campaigns to drive impactful micro-influencer campaigns. After having purchased your subscription, you will be contacted by our team with offers from our partner brands. And while they may trust that celeb or want to try a brand that they like, audiences have a deep connection to smaller influencers, who are much more like our friends and family. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. This all adds up to increased authenticity for each of their posts. For instance, an activewear brand looking for fitness micro-influencers in Los Angeles can quickly narrow their search with this tool. Professionalism also goes a long way for both parties. Especially if you only have a small following to leverage. Viral Nation is a dual influencer platform. Working with us, means to work with amazing brands right away. An evolution is coming with significant shifts. Another travel micro-influencer, Yannick doesn’t miss a beat when naturally weaving an ice-cold Coke into his worldly travels. How to work with brands as a small influencer on YouTube and Instagram and get paid to travel. Founded by a team of experts in the Influencer industry, we provide all the keys to become a known and recognized Influencer around the world. to create aspirational lifestyle sponsored content that resonates with a brand’s target audience. Click the button to get in touch. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online. Once brands decide to partner with micro-influencers, the next step is finding the right ones. Micro-influencers have anywhere from 10,000 to 50,000 followers, while nano influencers have as little as a hundred or two, up to 10,000. Let's collaborate on influencer marketing and social media stories. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. This enables Forever21 to take advantage of a receptive micro-influencer audience and ultimately build brand trust among Kristal’s followers. It’s free to join as influencers, and the company seems to be serious at helping both sides make the collaborations into a win-win scenario. These qualities enable Samsung to generate buzz with an audience keen to learn more about its products. Building a robust micro-influencer strategy often requires the help of tools to find Instagram micro-influencers. Do the micro-influencers generate likes, comments, shares, brand sentiment, and other valuable metrics that translate into positive value for your brand? Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of bringing new and customized products to life. FOHR has a goldmine of resources for influencers starting out in this business. , manage and assist in tracking campaigns, grant them the same way they trust an acquaintance or couple! Makeup essentials, all with minimal packaging when they promote new products and generate more sales brands... //Afluencer.Com/Fashion-Brands-Looking-For-Influencers are you looking to increase your visibility on Instagram in the early days was the almighty follower.. Forget the value of using the Instagram platform itself as a partner of Samsung s... 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