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5. Entrepreneurs can use Instagram to market their brand by structuring an Instagram influencer campaign. Back to that list of bloggers you would like to collaborate with — who has a closer following to you. Let them promote your products and services to their followers. Why Use Influencers on Instagram? That said, when it comes to collaborating, your numbers do matter. In fact, with my four easy steps to collaborating on Instagram, you're next collaboration should be a breeze. We walk you through our simple and easy steps. They have an audience and influencers know what they want, analyze them and respond to them. Collaborating with a blogger or brand influencer doesn't have to be difficult. Learn more about how The Coffee Date came to be, or how blogging completely transformed my marketing career. Who are the top social media influencers in the CBD category? When a micro-influencer features a product on their channels, it can come across like a trusted recommendation from a friend, rather than a celebrity endorsement. In this post we are focusing on turning your Instagram into a business. Easy + Actionable Marketing Tips Delivered Straight To Your Inbox. Then you can start by assigning each person a collection of similar tasks based on their unique strengths and skills. The more followers, the more attention, and the more value each piece of shared content holds. This strategy entails the collaboration with industry influencers whose opinions and insights are seen as reliable by a large group of followers. Next, you’ll want to set deadlines for each task based on your final target date for launching the collaboration. HOW TO COLLABORATE WITH BRANDS ON SOCIAL MEDIA: Perspective from influencer AND brand owner! There are a lot of tools and platforms that connect influencers and brands. So, before introducing them, let me first show you how to connect with popular personalities for free. You need to pick someone that works well with your products and your business. You are just on Instagram to enjoy yourself and network with others. Instagram Growth Blueprint. You can keep some of these deadlines loose, depending on events and things that pop up, but it will provide a nice roadmap for you and your collaborators. Rather than finding someone on the opposite end of the spectrum, focus on finding a brand influencer that has a similar style and aesthetic to you and your business. Ask them to review your products for their video with your brand expert #3: Band Together for a Cause. I Want Instagram Growth! When we start building our businesses, we have to create our own opportunities. There have been some incredible success stories with online stores collaborating with well-known influencers on exclusive product collections that they have a hand in designing. Go the extra mile and look for their e-mail address. Collaborate with creative influencers on Instagram. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. Pitching a collaboration doesn’t need to feel like pulling teeth. The best thing about Stories takeovers as a way to collaborate on Instagram is that you can repurpose the content and share the videos on your website or YouTube to get the most bang for your buck. Yes of course, I like to grow my social media following, but I focus on my social media account's engagement as opposed to the number of followers I have. Set a daily reminder to interact with their profiles and any new content. This will help you make sure you both are really happy with the collaborative partnership and get you even more excited to partner on future projects. Instagram influencers will only collaborate with a brand that aligns with their own personal values. I've worked with bloggers who have had approximately 10,000 more followers than the shop's Instagram account I was managing — those seem to be the easiest collaborations to move forward with. If anything, it just becomes spam and makes you blend in there more than anything else. Contact the blogger or brand influencer you would like to work with via e-mail. Collaborate with other influencers. For instance, if you sell clothing and accessories for women who rock the boho-chic style, you wouldn't want to work with a city style blogger. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Before you start to reach out to influencers, you will need to do some thorough research. Types of Instagram posts and partnerships. Another common method is to pay influencers on Instagram to post about your brand. The good news is that you can still tackle this challenge using tools like Buzzweb. A lasting relationship is always better than a one-time collaboration. The first step in working with an Instagram micro-influencer is to reach out to them with a pitch. Although building a massive following on Instagram is crucial for any business, you can enter an already-established community and reach potential customers fast if you collaborate with influencers. Also, add your website link to your Instagram bio to drive traffic created by your Instagram influencers to your blog. I've got a few (successful!) Instagram Survival Guide for Boutiques, Shops and Product Sellers. With continued changes to the Instagram feed algorithm, Instagram stories have been the choice for influencers to create constant engagement. Everybody hates talking money, but it's the conversation that needs to happen. When looking for bloggers or brand influencers to work with, you need to make sure their style and personality will work with your brand and that you have a similar amount of followers. Collaborate with people who have similar follower amounts than you. 1. Nurturing long-term connections is an actionable way to invest in future promotion with the same influencer and drive a massive boost in sales. Work out a deal with the blogger or brand influencer to shout out your sale or promotion at a specific time. So many people shoot themselves in the foot because they choose the wrong Instagrammer to partner with. Social media influencers do not increase their followers by chance or coincidentally. Our Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Others host that information on their website. If you are only looking to collaborate with people who have incredibly large followings when you first start out, you are focusing on the wrong thing. We have over 45 Instagram related posts that address a full range of topics. What you need is a micro-influencer… TIP: Jeff uses Kicksta to get real and genuine Instagram followers; he also uses Hashtagsforlikes to find the most trending hashtags boosting his Instagram profile. Your collaboration is only as successful as your partnership behind-the-scenes. In the beginning, you are unlikely to think about trying to connect with brands. You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of … A combination of strategy, creativity, common sense and monitoring the lifestyle of … Please note that if you are under 18, you won't be able to access this site. Then you receive a message back from the person asking if they can send you ideas in a few days, or they haven’t figured out exactly what idea to run with so they ask you for ideas instead. You don’t have to explain every detail (in fact, you shouldn’t!) When you are looking for influencers to collaborate with, typically people collaborate with people with similar follower counts. One thing that can help is if you have an audience on Instagram yourself. Or do you have your sights set on becoming an Influencer? They don’t teach you how to pitch collaborations in school. What tip resonated most with you? Work with niche influencers. What is an “Influencer”? It’s enough to make me scratch my head, close the message, and not think about it anymore. In addition to calculating the engagement rate, it also rates the influencer and assesses their authenticity. So it is your job to familiarize them with it. Micro-influencers, who typically have an audience somewhere between 10,000 and 100,000. Micro-influencers can be just as effective – if not more effective – than big influencers because of their personal connection to their audience. Your collaboration will run smoother if you get everything squared away first and foremost. Boxed Water worked with influencers Jaime King, Megan DeAngelis and Aidan Alexander to spread the word about their philanthropic campaign with the National Forest Foundation: The Retree Project. Here are the five best pieces of advice I can give you on how to successfully collaborate with other Instagram influencers. Claire Dobson LLC ©️ All materials Terms and Conditions Privacy, 5 Tips to Successfully Collaborate with Other Instagrammers, Taking Instagram Connections Offline: What I’ve Learned. While Instagram influencers have attained a sort of “celebrity status,” micro- and nano-influencers are more like everyday consumers, so they tend to be more relatable. How I found brands that collaborate with micro influencers. Are you looking to increase your visibility on Instagram? First, find out who the best influencers are in your niche. Step aside, Instagram! When you collaborate with other bloggers, you have the ability to expand your traffic, reach, relationships, and online presence. Make sure to sweeten the deal before you send your pitch and, when possible, add something that is beneficial to their audience so their community can benefit from the collaboration, too. If you're interested in growing your Instagram following, grab my free Instagram Growth Blueprint below! Hashtags such as #organic, #instamakeup, #skincarejunkie, #IGskincare will help your audience find you based on their specific interest rather than simply scrolling on Instagram. So we should expect to see a lot more of influencer collaborations in the coming months. Learn how to easily reach out and work with influencers to grow your reach and maximize your income. The reason these people have so much influence is because their followers identify with them and trust their judgment. But hashing out the details of the collaboration with the brand influencer you are collaborating with is important. Food influencers have become key components of restaurant marketing in this digital age.One thing is certain; collaborating with influencers to reach your potential audience is an art in itself. Influencer marketing is such a powerful tool, and it really helps your business not only get discovered by new potential customer, but it's also a great way for you to generate trust, build back lengths as CEO, etcetera. Most of us delete these kinds of Instagram messages because they feel so impersonal and at times overly sales-y. Paid followers are no good to you. Convey your campaign objectives and your expectations clearly to your influencers. Check out their profiles. So it is smart to pitch 10-20 influencers to increase your chances of reaching a collaboration agreement. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product. Home - Blog - Career tips - Social Media Marketing - 5 Tips to Successfully Collaborate with Other Instagrammers. However, when It comes to showcasing your talents and making yourself and services stand out online and on social media, to be different is sadly a totally different thing. Here are the five best pieces of advice I can give you on how to successfully collaborate with other Instagram influencers. The basics of collaborating with a blogger or brand influencer that stay the same. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. It all starts with the types of products the brand influencer will be receiving — are there set products in place that need to be promoted or does the blogger get to choose what they would like to feature? Insightpool lets you track mentions on Twitter without missing any replies, while GMass is perfect for automating your influencer outreach emails. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do influence people. Check out more IG Tips here! Instagram Growth Blueprint. They say social media is supposed to be your “always on” employee helping you grow your following while you’re sleeping, but it’s not happening. You know it’s possible by looking at the Instagram accounts around you but how in the world do you do the same? So why are people still pitching collaborations with too little (or too much) detail and using off-putting phrases? Instagram influencer marketing is all the rage, as you already know. You share images and videos of your life and the activities you feel passionate about. This can be done by making a master list of the tasks that need to be completed in the pre-creation, creation, and post-creation phases. Ask them … Promoting a campaign . I'm not one to really care that about how many followers I have. Stated simply, an Influencer is someone with influence, someone with the power to influence many. However, if you as a business are making the first contact or reach for a collaboration, it should come from a professional e-mail address. You can search a database of influencers by topic, location, engagement, rates, etc.—all of whom are keen to collaborate with relevant brands. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. 1. So let's go through why influencer marketing is such a powerful toe. They can help you find Instagram influencers and identify their engagement rates, but most of them aren’t cheap. How to Collaborate with Influencers: Tip #1. Here are some ideas to get started: 1. I've got some up my sleeve with my Instagram Survival Guide for Boutiques, Shops and Product Sellers. By working with other people who are like you on the IG platform, you stand a chance to learn a lot of things you have no idea about being an influencer on IG. Do Your Outreach the Right Way . I usually like to do this in Asana and Slack, but you can use whatever tool is easiest for you! Need a few more Instagram tricks to keep your Instagram account growing and engaging? One of the prominent ways to promote your business is by using branded hashtags. collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. There are three ways through which you can collaborate with an instagram influencer. Not everybody checks their DMs consistently, so your message can go unread. Specifically, we are talking about working with brands as an Influencer. It’s not easy trying to become a paid influencer, but it’s also not impossible. As an influencer, I see this way more than I’d like to admit. Just because you watch their Instagram stories and read their blog posts doesn’t mean you know what it’s like to work with them. Try out TrendSpottr for Instagram to monitor trending hashtags and topics. 2. Yes, I know it’s not easy and it certainly won’t happen overnight. What gives? Welcome to The Coffee Date! How Blogging Changed My Life: My Marketing Career Journey, 10 Affordable Ways to Promote Your Photography Business. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. In this article you'll discover five brands tapping into the power of Instagram influencers. Square away all the details from the products to the Instagram posts to compensation. Influencers may not have exhaustive information about your brand and your messaging. You can just scroll through your Instagram feed and pick anybody, right? Love this post? Your Instagram collaboration questions answered. I've got my three ideas for you. Many beauty companies looking to collaborate will reach out to an influencer by identifying them on Insta. Most people feel the same way. When you give them more value and exceed their expectations, it will make them want to work with you again. Create a List of Your Desired Influencers: Chances are, not all your influencers will get back to you. Often times, you can see influencers working with them who have less than 10K followers. Niche influencers may charge more than the basic rate for the expertise they bring to their specific audience. Read on to find out. Maybe you’d rather host a loop giveaway with other micro-influencers in your niche. Maybe you’d rather host a loop giveaway with other micro-influencers in your niche. Generate brand awareness, sales, high-quality content and more Instagram followers for your business. Host an Instagram giveaway with another Instagram friend. Have an awesome sale or promotion coming out and want to get more exposure to it? Keep in mind that just because someone has a lot of followers doesn’t necessarily mean they have high engagement. Needless to say, I never respond to these collaboration requests because, well, they aren’t even collaborative. 2019 Pinterest Trends: My Predictions for Pinterest Growth, How to Create More Engaging Content on Instagram. It is easy to look around at what all your competitors are doing and copy them or mimic what they are doing, thinking “Hey, if it works for them, then it should work for me.” But that is not going to work. However, influencer marketing requires a little more effort than other forms of marketing because it involves people. Remember to keep it within the 10K range of your own Instagram account following. The tool lets you enter an Instagram username and it automatically brings up a detailed report of the user’s profile. This collaboration could be in the form of a video for the influencers YouTube, IGTV, for their Instagram or LinkedIn Stories or blog. Partnering with influencers increases reach, brand awareness and revenue. How to contact influencers on Instagram. In this article, we’ll look at different ways you can find the right influencers to collaborate … Find the right brands to work with. Pitch them your ideas around the fun ways you would like to collaborate with them in the form of a Q&A. Well, that's not exactly how it works. Our Tip: Instead of only using the obvious #beauty hashtag, customize the hashtags for each post. Since you are curious to know what they are thinking, you decide to send a short and sweet message back to send you their ideas. Make sure it will also fit within their schedule so you aren’t overloading one person with more time-consuming tasks than another. Research Influencers Thoroughly. With those deadlines in mind, you can put them into your calendar and create an accountability system so that everyone stays on task. When you collaborate with an Instagram influencer they can help you in developing a brand name and will feature your brand name in their post which will aid you in making future sales customers. Just to make sure we’re on the right track. Collaborations can be successful no matter how many followers you or the other person has. The pictures wouldn't look right and that blogger's Instagram followers wouldn't be interested in your business at all because they are probably interested in the same city style as the blogger, not the boho-chic style. Since Melissa likes to keep the social in social media, she believes all platforms are a great way for boutiques, shops and small businesses to stay connected with their customers and audience. To actually be different than everyone else out there is not actually that hard. It looks way more professional! Try to communicate your expectations early on so each person knows what role they have in the project. Then they will know you put some thought into your pitch before sending. 5 Ways to Collaborate with Instagram Nano-Influencers Click To Tweet. We are going to show you how to engage and negotiate with brands to put your influence to work. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. A step-by-step guide for exploding your Instagram Growth . Neither they have a very glamorous or polished account, nor posed pictures which are retouched with dozens of filters. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. Have he or she join you in sharing that giveaway and notifying the winner. There are lots of influencer platforms, such as Influenster , that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Here is a guide on how to reach out to top influencers and get them on board to work with your brand. Here are some best practices that you should follow to effectively collaborate with Instagram micro-influencers. How and why do you want the brand influencer to promote your products on Instagram? Effectively: 1 you the best experience on our website what the brand influencer you would like to admit,! Will get back to that list of bloggers you would like to collaborate Instagram! 'S the conversation that needs to happen you start to reach out to them billion 2019! 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